Analytics

Stop guessing which video sells.

Add your TikTok @handles and HOOKDATA pulls every published video with its numbers, refreshed every night. Line them up with your sales to see what to post more of.

A creator smiles at her phone in her home studio, with shipping boxes behind herSample data

Last 30 days

Views

128,400

Engagement

4.2%

GMV

$1,284

  • My 3-step night routine 56.1K 6.3%High
  • Unboxing the new serum 22.4K 3.1%Mid

How the numbers get in

  1. 01

    Add your @handles

    One workspace can hold several TikTok accounts. Add the handle and the history starts coming in.

  2. 02

    It refreshes every night

    Views, likes, comments, shares, saves and engagement per video. Tap Refresh for an update right now.

  3. 03

    Connect the sales

    Import your sales and each video shows the orders, GMV and commission attributed to it.

Numbers you can act on

  • Per video and per account

    Filter by month, account, product or format, and spot the posts that pulled their weight.

  • Viral research

    Find the most-viewed videos for a topic or hashtag and get an original script inspired by their structure.

  • Product radar

    See which TikTok Shop products are selling in your niche and market.

  • Retainers on track

    Monthly goals per brand and account, with the pace you need to hit them.

Public TikTok numbers are approximate, and sales attribution always is. Use them for direction and size, not to the cent.

Questions about this

Do I need to give HOOKDATA my TikTok password?

No. Views and engagement come from the public profile of each @handle you add. Sales come from your imports.

How often are the numbers updated?

Every night, automatically. You can also refresh a workspace on demand.

Can I see sales per video?

Yes, when you import your sales: each video shows the orders, GMV and commission attributed to it.

Start turning your content into sales.

Create your account, add your TikTok accounts and invite your team when you're ready. Free to start, no card.